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Extremoduro, Calamaro o C. Tangana: ¿cuánto cobran los artistas cada vez que le das al play en Spotify o Amazon Music? ¿Cuántas ganancias generan Spotify y otras apps a los cantantes?
Una herramienta ha conseguido un algoritmo que estima las ganancias de los artistas en las plataformas de 'streaming' ¿Cuánto paga Spotify por cada reproducción? ¿Y Amazon o Apple Music? ¿Cuál ofrece más beneficios a los artistas? Hacemos la prueba con grupos como Extremoduro o U2 y artistas de la talla de Calamaro o C. Tangana Comprarse un disco para escuchar a tu artista favorito era la tónica habitual hace unos años, y aún la actual para muchos, pero desde que llegaron las plataformas de streaming como Spotify las ventas físicas han comenzado a caer, especialmente en el último año, pues el confinamiento hizo que esa tendencia a la baja siguiese su desplome con una caída en los ingresos de un 45%, hasta el vinilo ha ganado al disco en Estados Unidos . Mientras tanto, el streaming reina en la música, generando el 88% de los ingresos. En un momento donde algunos artistas son reticentes al formato físico por las restricciones para hacer firmas, un evento que anima a las ventas, y tampoco hay muchos conciertos, solo queda el streaming . Pero, ¿cuánto les aporta cada reproducción? ¿Paga lo mismo cada plataforma?
El pago estimado de cada plataforma Para eso está Royalties Calculator , una herramienta que nos permite conocer cuánto gana cada artista por las reproducciones obtenidas de su música en las diferentes aplicaciones o plataformas de streaming que se encuentran en Internet. Probablemente estos datos no sean del todo exactos, pero sí que se pueden acercar a la realidad con la estimación realizada por lo que se paga por cada reproducción en cada una de las plataformas.
De esta manera, la herramienta calcula las reproducciones de un artista en cada plataforma en un mes para luego multiplicarlo por el promedio que se suele pagar por stream en cada una de ellas. Por ejemplo, se estima que Spotify paga unos 0.00318 dólares por cada reproducción, de las más bajas, mientras que Amazon Music se calcula que unos 0.01196 dólares o Apple Music, sobre los 0.00563 dólares, similar a Google Play, con 0.00551 dólares.
¿Qué quiere decir esto? Pues que por regla general cada artista necesita superar ampliamente las 100.000 reproducciones para llegar a los 1.000 dólares, en el caso de Spotify, más de 300.000 streams . A todo ello, habrá que ver qué porcentaje se lleva cada plataforma por los beneficios que cada artista genera.
¿Cuánto ganan tus cantantes favoritos? Ahora bien, ¿cuánto ganan nuestros artistas favoritos en cada plataforma? Empezando por el rock patrio, Extremoduro se ha quedado por el momento sin gira de despedida, por lo que habrá que ver qué beneficios le generan las plataformas, además del disco en solitario anunciado para Robe Iniesta . Según Royalties Calculator, por Spotify ganarían unos 37.000 dólares anuales , mientras que por Amazon Music casi 140.000 dólares.
¿Qué fue de Robe Iniesta?
Nos vamos ahora a un ejemplo más internacional con Iron Maiden , reyes del heavy metal, a los que Spotify les aporta uno 232.000 dólares al año . Por su parte, Apple Music y Google Play les genera un beneficio de unos 412.000 y 403.000 dólares anuales respectivamente.
¿Y Hombres G ? ¿Cuánto pueden ganar los autores de 'Marta tiene un marcapasos' ? Pues según la herramienta, unos 202.000 dólares en Spotify, pero ojo, porque en Amazon Music llegan a los 760.000 dólares. Andrés Calamaro va a la par, pues Spotify le genera 221.000 dólares y Amazon Music unos 832.000.
¿Cómo surgió 'Marta tiene un marcapasos'?
Pero analicemos ahora a uno de los reyes del streaming patrio, uno de los cantantes con más éxito en las plataformas digitales. C. Tangana sacaba disco a finales de febrero de 2021 y fue tal la repercusión que cosechó el mejor debut español de un disco en Spotify con 5'3 reproducciones en las primeras 24 horas de su disco más intergeneracional, con colaboraciones como la de Calamaro o Jorge Drexler Estas cifras no pasan desapercibidas y Spotify le aporta un beneficio anual de unos 385.000 dólares . Sin embargo, en Amazon Music la cifra se eleva a casi un millón y medio de dólares, mientras que tanto en Apple Music como en Google Play roza los 700.000 dólares.
Aunque los números de Tangana son espectaculares, no tienen nada que envidiarle al U2 de Bono y sus más de 652.000 dólares por Spotify , los dos millones y medio en Amazon Music o más de un millón de dólares tanto en Apple Music como en Google Play.
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